Agency route
Publicis /
Spark Foundry
Steve Birnbaum, Spark LA.
Former colleague & friend.
Start with a Mattel / UNO conversation around campus game nights and shared experiences.
Bring the
right buyers
into Fizz.
Direct advertiser & agency sales first.
I’d open doors, bring qualified briefs and help turn the right opportunities into deals. Start with what Fizz can sell today: native media, student insights and campus experiences.
The doors I’d start with
Brand + agency conversations
Start with a real brief.Audience · objective · budget · timing
App image from Fizz’s advertiser overview.
01
Open the conversation. Relevant brands & buying teams.
02
Build a deliverable proposal. Work with the Fizz team.
03
Stay with the deal. Close, learn & earn the next flight.
02 / Relationships with a purpose
A reason to call.
A path to the buyer.
My agency and publisher relationships give me places to start. The work is turning the introduction into a specific, qualified sales conversation.
Publicis /
Publisher experience
Condé Nast /
beauty & cosmetics
A relevant network to reconnect with around product discovery, trial and student feedback.
Find today’s brand and agency owners. Bring them a campus sampling brief worth considering.
Senior agency access
UM Worldwide /
a senior agency path
Kristin Scheve.
President, Global Managing Partner.
Refresh the connection and find the appropriate client owner for a relevant consumer brief.
These are starting routes. Each opportunity still needs a current brief, interest and budget. No introductions or spend are promised.
03 / A direct-sale starting point
From the feed
to a first try.
Give a brand a concrete reason to meet: put a product in students’ hands, support the moment with media, and learn what resonated.
Illustrative prospect brief
Take UNO game night
onto campus.
Steve’s description of UNO’s bar events suggests a relevant next conversation: physical game nights for adult students. Qualify the Mattel brief and build the campus plan with Fizz.
Invite
→Campus promotion
Try
→Play together
Learn
Participation & response
The buyer question: Could a shared campus experience give students a new reason to choose UNO?
These are prospective briefs, with no campaign or spend committed. Fizz confirms campus, format, timing and delivery scope.
Fizz’s Campus Swarms ↗04 / More I can bring over time
Sell now.
Help shape what’s next.
My adtech, programmatic and data experience becomes useful as Fizz evaluates new demand channels and what buyers need from the product.
+ Condé Nast · DatalogixI’ve worked where
sales meets the app.
My background spans Datalogix’s audience data and publisher businesses at Condé Nast and Flipboard. At Flipboard, I worked with direct sellers, demand partners, product and engineering on native monetization.
Read the Flipboard interview ↗Build with Andrew Zalk.
We worked together at Flipboard. I’d partner with him as Head of Business Solutions, and with Fizz’s product & engineering teams.
01Explore third-party monetizationA channel plan grounded in economics.+
Review the current stack and demand mix. Compare potential partners by incremental demand, fees, sales overlap, implementation effort and the student experience. Recommend a small, measurable test where the case holds up.
02Bring buyer feedback to productUseful requirements from real sales calls.+
Capture recurring requests for formats, targeting, measurement and workflow. Work with Andrew to turn them into clear commercial requirements. Product and engineering assess feasibility and own technical decisions.
03Make data useful to the saleStart with the decision, then the evidence.+
Help buyers ask answerable questions and agree on meaningful reporting. Use Fizz’s supported polls, surveys and campaign measurement. Any new data product or buying path needs validation before it becomes part of the pitch.
Exploration, not a claim that Fizz offers PG, PMP or any particular third-party integration today.
The proposed starting point
A contract role with clear commercial work.
Open doors. Bring deals. Help develop the channels that earn further investment.